Energy Insights Survey Results Report
Thursday, 07 June 2012 10:32
In 2011, Energy Action conducted the ‘Energy Insights Survey’ to measure consumer sentiments and understanding of energy related issues relative to commercial and industrial businesses in Australia. The survey was designed to allow respondents to voice their opinions on a range of topics including the cost of energy, the role of media, energy efficiency projects and the carbon price.
The survey consisted of six core sections:
1. About Your Business
This section was aimed at establishing key demographics of the business being referenced by respondents. Questions covered industry, location and size of operation.
2. Procuring Energy For Your Business
This section focused on how well businesses understood their energy and to establish how their energy is currently procured.
3. The Australian Energy Market
This section aimed to establish how well consumers understood the retail market and the energy industry. It also looked to gain insights into the most influential media sources for energy-related topics.
4. The Carbon Price
This section related specifically to the Federal Government’s Clean Energy Future package and a price on carbon. It allowed respondents to share their opinion on a carbon price and its expected impact on their business. It also aimed to establish levels of understanding about the scheme and awareness of funding and compensation available to businesses.
5. Your Business’s Energy
This section explored the role of energy, specific to the respondent’s business. Respondents were asked about the importance of energy usage, negotiating energy contracts and selecting a supplier. This section also explored the impact energy has on running their business and what considerations are made in regards to energy use and supply.
6. Energy Efficiency and Sustainability
The final section explored energy efficiency and sustainability options. Respondents were asked about any currently implemented projects and their concerns in regards to investing in energy efficiency and sustainability projects.
The survey ran from October 2011 till January 2012 – a period of just over 3 months.